AI Insights · Timothy · October 2025
Top 5 Social Apps Performance on Unified Platform in Estonia, Q3 2025
Explore the performance of the top 5 social apps in Estonia during Q3 2025, highlighting trends in downloads and revenue across a unified platform.
In the third quarter of 2025, the social apps landscape in Estonia demonstrated varied performance metrics on a unified platform, combining data from both iOS and Android.
TikTok - Videos, Shop & LIVE saw a consistent weekly revenue, starting at approximately $25.4K and ending the quarter slightly lower at $20.6K. Weekly downloads fluctuated, peaking at around 1.4K in late August.
Instagram maintained a steady presence with weekly revenue reaching a high of about $2.8K early in August before seeing a gentle decline towards the end of September at $1.9K. Downloads were relatively stable, with a slight increase to 1.1K in early September.
Threads experienced notable download activity, starting at over 2K and peaking at 2.6K by the end of July. However, downloads decreased to approximately 1.5K by the end of the quarter.
Facebook displayed a modest revenue trend, peaking at $1.1K in late July. Downloads varied slightly, maintaining around 900 to 1K throughout the quarter.
VK: music, video, messenger showed an increase in downloads, particularly in August, reaching over 1K. Revenue remained low, with a peak of $286 in early September.
These insights are powered by Sensor Tower, providing a comprehensive view of app performance. For more detailed analysis, visit Sensor Tower's platform.
